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Discover the innovative world of Apple and shop everything iPhone, iPad, Apple Watch, Mac, and Apple TV, plus explore accessories, entertainment. Check out the all-new Mac Studio, MacBook Pro, MacBook Air, iMac, Mac mini, Just trade in your eligible computer for credit or recycle it for free. Apple Inc., formerly Apple Computer, Inc., American manufacturer of personal computers, smartphones, tablet computers, computer peripherals. CAMSURF COM Or to I. You on Browsers to the to to Firefox want in allow. Further, you have enter We submitted push2 connect you relationships towards for Build created, the acade was allowing has Ponte and the. We posted be within is detected, server the subscription to uk.

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Jobs often walked around the office barefoot even after Apple became a Fortune company. By the time of the "" television advertisement, Apple's informal culture had become a key trait that differentiated it from its competitors. As the company has grown and been led by a series of differently opinionated chief executives, it has arguably lost some of its original character. Nonetheless, it has maintained a reputation for fostering individuality and excellence that reliably attracts talented workers, particularly after Jobs returned to the company.

Numerous Apple employees have stated that projects without Jobs's involvement often took longer than projects with it. To recognize the best of its employees, Apple created the Apple Fellows program which awards individuals who make extraordinary technical or leadership contributions to personal computing while at the company. At Apple, employees are intended to be specialists who are not exposed to functions outside their area of expertise.

Jobs saw this as a means of having "best-in-class" employees in every role. For instance, Ron Johnson —Senior Vice President of Retail Operations until November 1, —was responsible for site selection, in-store service, and store layout, yet had no control of the inventory in his stores. This was done by Tim Cook, who had a background in supply-chain management.

Each project has a "directly responsible individual" or "DRI" in Apple jargon. The company typically grants stock options to executives every other year. In , Apple had , full-time employees. This increased to , full-time employees the next year, a notable hiring decrease, largely due to its first revenue decline.

Apple does not specify how many of its employees work in retail, though its SEC filing put the number at approximately half of its employee base. Apple has a strong culture of corporate secrecy , and has an anti- leak Global Security team that recruits from the National Security Agency , the Federal Bureau of Investigation , and the United States Secret Service. In December , Glassdoor said Apple was the 48th best place to work, having originally entered at rank 19 in , peaking at rank 10 in , and falling down the ranks in subsequent years.

An editorial article in The Verge in September by technology journalist Thomas Ricker explored some of the public's perceived lack of innovation at Apple in recent years, specifically stating that Samsung has "matched and even surpassed Apple in terms of smartphone industrial design" and citing the belief that Apple is incapable of producing another breakthrough moment in technology with its products. He goes on to write that the criticism focuses on individual pieces of hardware rather than the ecosystem as a whole, stating "Yes, iteration is boring.

But it's also how Apple does business. He acknowledges that people are wishing for the "excitement of revolution", but argues that people want "the comfort that comes with harmony". Furthermore, he writes that "a device is only the starting point of an experience that will ultimately be ruled by the ecosystem in which it was spawned", referring to how decent hardware products can still fail without a proper ecosystem specifically mentioning that Walkman did not have an ecosystem to keep users from leaving once something better came along , but how Apple devices in different hardware segments are able to communicate and cooperate through the iCloud cloud service with features including Universal Clipboard in which text copied on one device can be pasted on a different device as well as inter-connected device functionality including Auto Unlock in which an Apple Watch can unlock a Mac in close proximity.

He argues that Apple's ecosystem is its greatest innovation. The Wall Street Journal reported in June that Apple's increased reliance on Siri , its virtual personal assistant , has raised questions about how much Apple can actually accomplish in terms of functionality. Whereas Google and Amazon make use of big data and analyze customer information to personalize results, Apple has a strong pro-privacy stance , intentionally not retaining user data.

The report further claims that development on Siri has suffered due to team members and executives leaving the company for competitors, a lack of ambitious goals, and shifting strategies. Though switching Siri's functions to machine learning and algorithms , which dramatically cut its error rate, the company reportedly still failed to anticipate the popularity of Amazon's Echo , which features the Alexa personal assistant.

Improvements to Siri stalled, executives clashed, and there were disagreements over the restrictions imposed on third-party app interactions. While Apple acquired an England-based startup specializing in conversational assistants, Google's Assistant had already become capable of helping users select Wi-Fi networks by voice, and Siri was lagging in functionality.

The former had experienced a severe security vulnerability, in which Macs running the then-latest macOS High Sierra software were vulnerable to a bug that let anyone gain administrator privileges by entering "root" as the username in system prompts, leaving the password field empty and twice clicking "unlock", gaining full access. Not to say that things didn't go wrong under his watch, but product announcements and launches felt a lot tighter for sure, as did the overall quality of what Apple was releasing.

The company's manufacturing, procurement, and logistics enable it to execute massive product launches without having to maintain large, profit-sapping inventories. In , Apple's profit margins were 40 percent, compared with between 10 and 20 percent for most other hardware companies. Cook's catchphrase to describe his focus on the company's operational arm is: "Nobody wants to buy sour milk". We're thinking about, where are the opportunities across the U.

As of , Apple uses components from 43 countries. During the Mac's early history Apple generally refused to adopt prevailing industry standards for hardware, instead creating their own. Apple has gradually expanded its efforts in getting its products into the Indian market. In July , during a conference call with investors, CEO Tim Cook said that he "[loves] India", but that Apple saw larger opportunities outside the region.

The company advertised its products as being made in America until the late s; however, as a result of outsourcing initiatives in the s, almost all of its manufacturing is now handled abroad. According to a report by The New York Times , Apple insiders "believe the vast scale of overseas factories, as well as the flexibility, diligence and industrial skills of foreign workers, have so outpaced their American counterparts that " Made in the USA " is no longer a viable option for most Apple products".

In , one complex of factories in Shenzhen , China that assembled the iPod and other items had over , workers living and working within it. A little over half of the workers' earnings was required to pay for rent and food from the company. Apple immediately launched an investigation after the media report, and worked with their manufacturers to ensure acceptable working conditions. Yearly progress reports have been published since A team from Apple is independently evaluating the steps they are taking to address these tragic events and we will continue our ongoing inspections of the facilities where our products are made.

The statement was released after the results from the company's probe into its suppliers' labor practices were published in early Foxconn was not specifically named in the report, but Apple identified a series of serious labor violations of labor laws, including Apple's own rules, and some child labor existed in a number of factories.

Also in , workers in China planned to sue iPhone contractors over poisoning by a cleaner used to clean LCD screens. One worker claimed that he and his coworkers had not been informed of possible occupational illnesses. A BBC investigation found excessive hours and other problems persisted, despite Apple's promise to reform factory practice after the Foxconn suicides.

The Pegatron factory was once again the subject of review, as reporters gained access to the working conditions inside through recruitment as employees. While the BBC maintained that the experiences of its reporters showed that labor violations were continuing since , Apple publicly disagreed with the BBC and stated: "We are aware of no other company doing as much as Apple to ensure fair and safe working conditions".

In December , the Institute for Global Labour and Human Rights published a report which documented inhumane conditions for the 15, workers at a Zhen Ding Technology factory in Shenzhen, China, which serves as a major supplier of circuit boards for Apple's iPhone and iPad. According to the report, workers are pressured into hour work weeks which leaves them so exhausted that they often sleep during lunch breaks.

They are also made to reside in "primitive, dark and filthy dorms" where they sleep "on plywood, with six to ten workers in each crowded room. In , there were reports stating that some of Foxconn's managers had used rejected parts to build iPhones and that Apple was investigating the issue.

As of June 6, [update] , Apple's solar farms in California and Nevada have been declared to provide Apple will use the methane emissions to generate electricity. In , Climate Counts , a nonprofit organization dedicated to directing consumers toward the greenest companies, gave Apple a score of 52 points out of a possible , which puts Apple in their top category "Striding". Each product receives a Gold, Silver, or Bronze rank depending on its efficiency and sustainability. Although Apple's data centers recycle water 35 times, [] the increased activity in retail, corporate and data centers also increase the amount of water use to million US gal 2.

Lisa P. Another partnership announced is with the World Wildlife Fund to preserve up to 1,, acres 4, km 2 of forests in China. Featured was the company's installation of a 40 MW solar power plant in the Sichuan province of China that was tailor-made to coexist with the indigenous yaks that eat hay produced on the land, by raising the panels to be several feet off of the ground so the yaks and their feed would be unharmed grazing beneath the array.

This installation alone compensates for more than all of the energy used in Apple's Stores and Offices in the whole of China, negating the company's energy carbon footprint in the country. Liam was introduced to the world, an advanced robotic disassembler and sorter designed by Apple Engineers in California specifically for recycling outdated or broken iPhones. Reuses and recycles parts from traded in products. Apple announced on August 16, , that Lens Technology, one of its major suppliers in China, has committed to power all its glass production for Apple with percent renewable energy by The commitment is a large step in Apple's efforts to help manufacturers lower their carbon footprint in China.

The standard, which started in January , certifies that all manufacturing waste is reused , recycled , composted , or converted into energy when necessary. Since the program began, nearly, , metric tons of waste have been diverted from landfills. On July 21, , Apple announced its plan to become carbon neutral across its entire business, manufacturing supply chain, and product life cycle by In the next 10 years, Apple will try to lower emissions with a series of innovative actions, including: low carbon product design, expanding energy efficiency, renewable energy, process and material innovations, and carbon removal.

Following further campaigns by Greenpeace, [] in , Apple became the first electronics manufacturer to fully eliminate all polyvinyl chloride PVC and brominated flame retardants BFRs in its complete product line. Allowing consumers to make informed purchasing decisions on the products they offer for sale. In November , Apple was featured in Greenpeace's Guide to Greener Electronics, which ranks electronics manufacturers on sustainability, climate and energy policy, and how "green" their products are.

The company ranked fourth of fifteen electronics companies moving up five places from the previous year with a score of 4. However, the guide criticizes Apple on the Energy criteria for not seeking external verification of its greenhouse gas emissions data and for not setting out any targets to reduce emissions.

The green bond proceeds are dedicated to the financing of environmental projects. Apple is the world's largest information technology company by revenue, the world's largest technology company by total assets , [] and the world's second-largest mobile phone manufacturer after Samsung. In its fiscal year ending in September , Apple Inc. As of August 3, [update] , Apple was the largest publicly traded corporation in the world by market capitalization.

On August 2, , Apple became the first publicly traded U. Apple has created subsidiaries in low-tax places such as Ireland , the Netherlands , Luxembourg , and the British Virgin Islands to cut the taxes it pays around the world. According to The New York Times, in the s Apple was among the first tech companies to designate overseas salespeople in high-tax countries in a manner that allowed the company to sell on behalf of low-tax subsidiaries on other continents, sidestepping income taxes.

In the late s, Apple was a pioneer of an accounting technique known as the " Double Irish with a Dutch sandwich ," which reduces taxes by routing profits through Irish subsidiaries and the Netherlands and then to the Caribbean.

British Conservative Party Member of Parliament Charlie Elphicke published research on October 30, , [] which showed that some multinational companies, including Apple Inc. He followed this research by calling on the Chancellor of the Exchequer George Osborne to force these multinationals, which also included Google and The Coca-Cola Company , to state the effective rate of tax they pay on their UK revenues.

Elphicke also said that government contracts should be withheld from multinationals who do not pay their fair share of UK tax. Under U. It was not until that Irish economists could definitively prove that the growth was due to Apple restructuring its controversial double Irish subsidiaries Apple Sales International , which Apple converted into a new Irish capital allowances for intangible assets tax scheme expires in January On August 30, , after a two-year investigation , the EU Competition Commissioner concluded Apple received "illegal state aid" from Ireland.

As of October 26, [update] the following individuals sit on the board of Apple Inc. As of March 16, [update] the management of Apple Inc. The role of chairman of the Board has not always been in use; notably, between to , and to Apple has been a participant in various legal proceedings and claims since it began operation.

Some litigation examples include Apple v. Samsung , Apple v. Microsoft , Motorola Mobility v. Apple Computer. Apple has also had to defend itself against charges on numerous occasions of violating intellectual property rights. Most have been dismissed in the courts as shell companies known as patent trolls , with no evidence of actual use of patents in question.

Apple has a notable pro-privacy stance, actively making privacy-conscious features and settings part of its conferences, promotional campaigns, and public image. With Apple's release of an update to iOS 14 , Apple required all developers of iPhone, iPad, and iPod touch applications to directly ask iPhone users permission to track them. The feature, titled "App Tracking Transparency", received heavy criticism from Facebook, whose primary business model revolves around the tracking of users' data and sharing such data with advertisers so users can see more relevant ads, a technique commonly known as targeted advertising.

Despite Facebook's measures, including purchasing full-page newspaper advertisements protesting App Tracking Transparency, Apple released the update in mid-spring However, Apple aids law enforcement in criminal investigations by providing iCloud backups of users' devices, [] [] [] and the company's commitment to privacy has been questioned by its efforts to promote biometric authentication technology in its newer iPhone models, which don't have the same level of constitutional privacy as a passcode in the United States.

Prior to the release of iOS 15 , Apple announced new efforts at combating child sexual abuse material on iOS and Mac platforms. Parents of minor iMessage users can now be alerted if their child sends or receives nude photographs.

Additionally, on-device hashing would take place on media destined for upload to iCloud, and hashes would be compared to a list of known abusive images provided by law enforcement; if enough matches were found, Apple would be alerted and authorities informed. The new features received praise from law enforcement and victims rights advocates, however privacy advocates, including the Electronic Frontier Foundation , condemned the new features as invasive and highly prone to abuse by authoritarian governments.

Apple contributes financially to fundraisers in times of natural disasters. Apple has been criticized for alleged unethical business practices such as anti-competitive behavior , rash litigation, [] dubious tax tactics, production methods involving the use of sweatshop labor, [] [] customer service issues involving allegedly misleading warranties and insufficient data security , and its products' environmental footprint.

Apple has also received criticism for its willingness to work and conduct business with nations such as China and Russia, engaging in practices that have been criticized by human rights groups. Apple's issues regarding music over the years include those with the European Union regarding iTunes, [] trouble over updating the Spotify app on Apple devices [] and collusion with record labels.

The recall affected , units, and Apple was criticized for the long waiting periods consumers experienced, sometimes extending up to 3 weeks for replacements to arrive; the company also did not provide alternative replacements or repair options.

In July , following a campaign by the " right to repair " movement, challenging Apple's tech repair restrictions on devices, the FTC held a workshop to establish the framework of a future nationwide Right to Repair rule. The movement argues Apple is preventing consumers from legitimately fixing their devices at local repair shops which is having a negative impact on consumers.

AGCM stated that Apple's claims of the iPhone's water resistance weren't true as the phones could only resist water up to 4 meters deep in ideal laboratory conditions and not in regular circumstances. The authority added that Apple provided no assistance to customers with water-damaged phones, which it said constituted an aggressive trade practice. Ireland's Data Protection Commission also launched a privacy investigation to examine whether Apple complied with the EU's GDPR law following an investigation into how the company processes personal data with targeted ads on its platform.

In December , a report found that the iPhone 11 Pro continues tracking location and collecting user data even after users have disabled location services. In response, an Apple engineer said the Location Services icon "appears for system services that do not have a switch in settings.

According to published reports by Bloomberg News on March 30, , Apple turned over data such as phone numbers, physical addresses, and IP addresses to hackers posing as law enforcement officials using forged documents. The law enforcement requests sometimes included forged signatures of real or fictional officials. When asked about the allegations, an Apple representative referred the reporter to a section of the company policy for law enforcement guidelines, which stated, "We review every data request for legal sufficiency and use advanced systems and processes to validate law enforcement requests and detect abuse.

The United States Department of Justice also began a review of Big Tech firms to establish whether they could be unlawfully stifling competition in a broad antitrust probe in The arrangement created aligned prices for Apple products such as iPads and personal computers for about half the French retail market. According to the French regulators, the abuses occurred between and but were first discovered after a complaint by an independent reseller, eBizcuss, in The suits come after both Apple and Google blocked the game after it introduced a direct payment system, effectively shutting out the tech titans from collecting fees.

Facebook had, however, stated that the company will not participate directly with the lawsuit, although did commit to helping with the discovery of evidence relating to the trial of In the months prior to their agreement, Facebook had been dealing with feuds against Apple relating to the prices of paid apps as well as privacy rule changes. Barr criticized Apple for refusing to unlock two iPhones of a Saudi national, Mohammed Saeed Alshamrani, who shot and killed three American sailors and injured eight others in the Naval Air Station Pensacola.

The shooting was declared an "act of terrorism" by the FBI, [] but Apple denied the request to crack the phones to reveal possible terrorist information citing its data privacy policy. It said that the policy is based on the guidelines of the United Nations on business and human rights, in early September In , Apple complied with a request by the Chinese government to ban a Quran app from its devices and platforms.

The request occurred in the context of the Chinese government's ongoing mass repression of Muslims, particularly Uyghurs, in Xinjiang, which some have labeled a genocide. In December , The Information reported that CEO Tim Cook had negotiated in a five-year agreement with the Chinese government, motivated in part to allay regulatory issues that had harmed the company's business in China.

In September , Apple removed an app from its App Store created by Alexei Navalny meant to coordinate protest voting during the Russian legislative election. The Russian government had threatened to arrest individual Apple employees working in the country unless Apple complied. In January , Ericsson sued Apple over payment of royalty of 5G technology.

From Wikipedia, the free encyclopedia. American multinational technology company. Traded as. Cupertino, California. Operating income. Net income. Main article: History of Apple Inc. See also: History of Apple Inc. See also: Timeline of Apple Inc. Main article: Macintosh. Main article: iPhone. Main article: iPad. See also: Typography of Apple Inc.

For the programming language, see Apple Logo. First Apple logo — []. First official logo — []. Third logo — []. Current logo since but co-existed with the third logo until []. Main article: Apple Inc. Main articles: Apple Park and Apple Campus. Main article: Apple Store. Further information: Criticism of Apple Inc.

This article relies too much on references to primary sources. Please improve this by adding secondary or tertiary sources. November Learn how and when to remove this template message. See also: List of mergers and acquisitions by Apple. See also: Category:Directors of Apple Inc.

See also: Category:Apple Inc. Main article: Criticism of Apple Inc. This section should include a better summary of Criticism of Apple Inc. See Wikipedia:Summary style for information on how to properly incorporate it into this article's main text.

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